How anti-tracking can help protect your privacy

How anti-tracking can help protect your privacy

Keeping your computer files and personal information private is very important, especially in today’s world. Read on to see how anti-tracking features do this.

In an episode of Parks and Recreation, Ron Swanson was quite surprised when he saw an ad with his name on it. April Ludgate then had to explain how advertisers can create targeted ads based on one’s previous online activity.

If you’re like Ron Swanson and have some concerns about protecting your privacy, you’ll want to know more about anti-tracking. In this post, we’ll talk about anti-tracking features and why computer privacy protection is a must.

Intelligent Tracking Prevention

Recently, Apple announced the latest addition to Safari.
Intelligent Tracking Prevention (ITP) is a feature that will prevent advertisers from tracking users as they go from site to site.

Of course, advertisers aren’t too happy about this. They reasoned that ITP will negatively affect user experience. Apple counters that ITP reinforces people’s right to privacy.

By eliminating cookies and other data used for cross-site tracking, ITP helps users keep their browsing activities private. Take note that ITP is currently a default setting on Apple devices. But users can turn it off whenever they want.

Privacy Protection with Browser Extensions

You already know that trackers (i.e. cookies) can collect information. And third-party companies can use it to display relevant ads. But tracking cookies can also affect load times and waste bandwidth.

One of the most common ways to fight trackers is through browser extensions. Most of them are free, while others offer premium versions. Popular examples are AdBlock Plus, Disconnect, uBlock Origin, Ghostery, and Privacy Badger.

Now, these browser extensions may have slight variations in terms of anti-tracking features. But once enabled, they can block ads and disable third-party cookies and scripts. They can also protect from malware and malvertising, and even optimize bandwidth.

Additional Privacy Tools

Aside from browser extensions, you can also try add-ons such as HTTPS Everywhere, VPN (Virtual Private Network), and antivirus/antimalware utilities. HTTPS Everywhere for Chrome and Firefox automatically finds secure versions of the sites you visit. A VPN lets you encrypt all your internet traffic.

As for antivirus and antimalware utilities, these are a must not just for protecting your personal data online but also to keep your computer healthy. Remember, even if you stick to good browsing practices, you can still get infected even from a trusted website.

Why You Should Care About Privacy Protection

Think about the times you have to input your home address whenever you buy something from an online store. Or when clicking on an “I Accept” button even if you didn’t really read through the terms and conditions.

If you’re too lax about data privacy, you’re making it easier for cybercriminals to profit from your personal information. And it’s not just your address or phone number that is vulnerable. It can be your financial information or even worse, your whole identity, that is at risk.

Use Anti Tracking to Protect Your Privacy

As we’ve mentioned you have a lot of options when it comes to privacy protection. If you’re an Apple fan, you can keep ITP turned on. You can also install browser extensions and tools such as VPN and antivirus utilities.

For an all-in-one solution, try Clean Master for PC. It cleans junk, boosts PC, supports file recovery, and eliminates 6 types of privacy risks with just one click. Contact us to know more about Clean Master for PC.

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